Instead, every new contact must ask permission to connect – and only parents can approve the request. Importantly Facebook Messenger Kids is a “closed” network, so random strangers cannot contact them – they do not appear in Facebook searches for instance. Once set-up, parents will see a new bookmark in their own Facebook account that shows contacts associated with Facebook Messenger for Kids. Instead a parent downloads the special kids’ messenger app onto their child’s tablet/smartphone and logs in with their Facebook account to create a profile for the child. You don’t even need to supply a phone number. The app is very much like the standard Facebook Messenger platform, and under-13s will now be able to chat with other users – with a few restrictions.įacebook Messenger Kids does not require a full Facebook account for instance. (It’s also a very useful way to bring people into the Facebook platform younger). Facebook claims the app is to help families and family friends stay connected, providing a safe space for group chats and video calls.
In the last few weeks we have seen the roll-out of Facebook Messenger Kids, the first product ever aimed at “under age” children.
Facebook Messenger Kids makes an appearance Something had to be done to help bring younger users back into the ecosystem. More concerning still, for (Facebook management anyway) has been the fact that young people are deserting the platform for alternatives like Instagram and Snapchat. Laws regarding data collection and advertising to children means that Facebook cannot easily make money from youngsters – so it has always been easier to simply block access.ĭespite having more than 2 billion users worldwide, Facebook has struggled to get more people to sign up. Facebook has always required users to be aged 13 or older before signing up for an account, placing services like Messenger and Instagram out of reach for most middle school children.
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